For five years, the world's most valuable brand, Apple enjoyed. This time, he pushed Apple Inc Alphabet taken place under Google.
Brand Finance Global 500 list of the most recent to have been altered. There are five phases in the next Amazon, Apple, Microsoft, Samsung, Verizon, Walmart, Facebook, and ICBC.
According to finance brand, reputation with customers Apple has deprivation. Although customers were frustrated repeatedly to change the elemental. Apple's profits where there were losses.
According to the finance brand, Google's brand value has been estimated at 47 billion US dollars, 109 percent, 107 percent and Apple's brand value of $ 14 billion.
Apple's brand value decrease because of lower income from new products as well as had been suggested. Watch Apple, in this case, is an example. In addition, Apple is now in its 'grandeur' is missing. To compete with other brands. Samsung previously, but now compete with Chinese brands Huawei, one plus with Apple's smartphone.
2011 was the world's most valuable brand, the title of Google. Now coming up to the top level, or search Google's search business has been considered important. Advertising revenue increased by 0 percent to 2016 in the search business.
Reducing the cost-per-click online advertising growth has been positive for Google. The XL 2016 pixels and a pixel in the name of the smartphone market, Google entered. The phones have been sold well in the market.
Amazon in the third position with 53 percent in the past year, the price band. The company is ahead of the retail market. With the aim of creating one million jobs in the next half year, the company is working.